Project #2 Cover Designs

Type/Vintage

Image/Contemporary

Designer's Choice/Experimental

Book Cover Homework Assignment

The Rose Garden by Susanna Kearsley I chose because I liked the use of real photographs and how they are merged together. I also like the vintage treatment made to the photographs that make it look old and nostalgic. The relationship of the imagery and the text is interesting because instead of using a script typeface the typeface is a serif that compliments the imagery without overwhelming it.
Nightwoods by Charles Frazier intrigued me because the use of the forest silhouette. It is also simple in its typography as well as the cover itself and there is something interesting and appealing in the simplicity of it. The ratio of the imagery and the type is about even though there is slightly less typography than the image of the forest.

The Art of Fielding by Chad Harback is another cover that I liked that was type dominant. I liked the use of the typeface and how it takes up the whole cover and becomes an image itself. The script typeface is really eye-catching and helps reference the title.

Worm by Mark Bowden attracted me because like part of our project it is a type dominant cover. I really like the background text and the way the word Worm fades at the bottom which is reminiscent of pixels on a computer screen.

Project #1 Do Not Want

Project #1: Do Not Want

Ad Campaign Title : Not FOCUSed on the Road

Company Profile
Distraction.gov is an official US Government website created by the National Highway Traffic Safety Administration. The NHTSA is located in Washington, DC and was created in 1970 by the Highway Safety Act of that same year. Distraction.gov is committed to ending distracted driving on all of the roadways in the U.S. The site along with NHTSA are avidly campaigning to bring awareness of what is considered distracted driving, how it affects drivers, and how to stop it.

Market Position
Many new vehicles are now equipped with the latest in infotainment consoles and while they are enticing to possible buyers, these new technological advances are in fact dangerous distractions that take a driver’s attention off the road and put it on the technology located within the vehicle which is hazardous to everyone on the road including the driver. The company wants to specifically target the new 2012 Ford Focus which comes equipped with MyFord Touch, an infotainment system that can cause many distractions to a driver. The main goal is to showcase that the 2012 Ford Focus is not a safe car to drive because of the hazardous distractions that come with the vehicle.

Current Situation
In 2009, 5,474 people were killed in crashes involving driver distraction (16% of total fatalities). The portion of drivers reportedly distracted at the time of the fatal crashes increased from 7 percent in 2005 to 11 percent in 2009.

Target Audience
The target audience for this advertisement campaign is drivers who are looking to buy a new car. It also focuses on those who are considering the new 2012 Ford Focus as well as drivers who are searching for a safe vehicle that does not encourage distracted driving.

Communication Task (The Message)
This ad campaign would be primarily through print advertisements found in magazines as well as newspapers and website ads. The imagery would focus on the MyFord Touch consoles and the dangers of distracted driving.
Taglines could include: 2012 Ford Focus? More like 2012 Ford Distraction.
Is changing the song more important than your life?

Objectives
The objective of this ad campaign is to convince drivers who are searching for a new car to not choose the 2012 Ford Focus because of the MyFord Touch system which is a dangerous distraction to those who drive that vehicle.

Project 5 intro spreads

Project 5 Research

Paul Renner was born on August 9, 1878 in Wernigerode, Germany. He worked during the 1920s through 1950s. He wrote two major typography texts one called Typografie als Kunst (Typography as Art) and Die Kunst der Typografie (The Art of Typography). He created the well know Typeface called Futura in 1928, as well as Plak (1928), Futura Black (1929), Futura Light (1932), Ballade (1938), and Renner Antiqua (1939). Futura is what he is most known for and it has been used for Ikea the well-known home supply store as well as in Calvin Klein ads. Renner worked as head of Commercial Art and Typography department at the Frankfurter Kunstschule in 1925-1926. In 1926 he was the Director of Munich's Grafische Berufsschulen. Before 1932 Renner published "Kultur Bolschewismus?" ("Cultural Bolshevism?") which discussed his opposition to the Nazis. He was arrested and then removed from his post in Munich in 1933 after the Nazis seized power of Germany. His book was removed from the Germany Book Market until 2003 because it opposed the Nazi Regime.

Sites

en.wikipedia.org/wiki/Paul_Renner

http://www.itcfonts.com/Ulc/2533/BookRevRenner.htm

www.linotype.com/762/paulrenner.html

Inspiration for Project 5

This photo is from Vogue

http://www.vogue.com/

http://www.vanityfair.com/magazine

http://www.time.com/time/

Project 4

Here is another version of my blackletter.

These are my designs for Blackletter and Display and my final type classification chart.